Press release

Launching “Nerikiri Cafe” in Collaboration with Popular Instagrammer “Anno’s Play Channel”

We are excited to announce the release of the “Nerikiri Cafe” kit, a limited New Year collaboration with “Anno’s Play Channel,” which is hugely popular on social media! This kit includes nerikiri (traditional Japanese sweet) in seven colors: white, yellow, red, blue, brown, green, and black. You can mix and match these colors to create five different types of “Nerikiri Cafe” treats.

Instagram Posting Campaign
Make the sixth “New Nerikiri Cafe” treat and post it on Instagram to receive a limited edition “Nerikiri Cafe” Shakasha keychain, a collaboration between “Anno’s Play Channel” and “Tabehon”!

Product Details

  • The kit includes nerikiri in seven colors: white, yellow, red, blue, brown, green, and black.
    Note: The kit does not include a picture book.

Release Date

January 2024 (now discontinued)

About Anno’s Play Channel

A mother of two who shares handmade toy ideas and parenting tips on social media, focusing on enriching time spent with children. She holds qualifications as a toy consultant and picture book instructor.
@n.annlee321