Spreading Unknown Japanese "Foods" to the World
Our mission is to introduce Japanese foods that the world hasn't yet discovered.
We are committed to creating exciting products that showcase Japan's valuable and unique culinary offerings.

Service

  • Gluten-Free & Vegan-Friendly Honki Dorayaki

    Traditional Dorayaki from a 300-Year-Old Japanese Confectionery. No wheat flour, white sugar, eggs, or animal-derived ingredients. After much experimentation, we have perfected soft, fluffy dough and delicately sweet bean paste.

  • An Interactive Picture Book for Families to Try Making Japanese Sweets Together The Touch, Create, and Eat Picture Book

    The "Touch, Create, and Eat Picture Book" also known as "Tabehon", is an interactive picture book that parents and children can become characters from the book and make and eat "Nerikiri" (traditional Japanese sweets).

  • Japanese Ice Candy Made with Kudzu Starch Kudzu Ice Pops

    Experience a new texture that combines the crunchiness of sherbet with the chewiness of mochi. Available in four flavors: Mango Pineapple, White Peach Mandarin, Yogurt Kiwi, and Matcha Azuki. Enjoy various textures and flavors, from an icy sherbet to a jelly-like consistency as it melts.

CEO Message

Enny is a start-up company that sheds new light on the fascination of Japanese “food”, which is still not fully known to the world, and brings excitement to the world. In particular, we are passionate about the endless possibilities of “wagashi” (Japanese confectionery). Wagashi” is an intangible culture that Japan is proud of. Wagashi has long been loved by many people and enjoyed during celebrations and seasonal events. In recent years, however, the culture of enjoying wagashi on a daily basis has been fading.

"Wagashi has been enjoyed by many people in Japan and around the world. “We want people from all walks of life in Japan and around the world to enjoy wagashi.”

To achieve this goal, we are developing a variety of innovative wagashi products. These products are evolving to meet modern tastes and styles while preserving tradition. Through our products, Japanese craftsmanship is transmitted to the world, We hope to surprise and delight people all over the world.

CEO / Founder En Yamamoto

En Yamamoto

CEO / Founder

Team

  • 山本 援 プロフィール写真

    En Yamamoto

    CEO / Founder

    山本 援 プロフィール写真
    CEO / Founder En Yamamoto

    After graduating from university, I pursued a career as an actor and talent. However, after undergoing two surgeries for a herniated disc, I retired from the industry. Following this, I worked for a company focused on IT education for overseas professionals and later served as a programmer at a native mobile app game company.
    After becoming independent, I began providing contract development services for web and app projects and offering marketing support. During this time, I had the opportunity to speak with the owner of a long-established wagashi (Japanese confectionery) shop about the current challenges they were facing. Through these discussions, I became strongly motivated by the desire to address the declining interest in wagashi among children and younger generations and to introduce wagashi to a global audience, where it is still less recognized compared to Japanese cuisine. This led me to start my own wagashi business.

  • 小向 賢士 プロフィール写真

    Kenji Komukai

    Executive Officer

    小向 賢士 プロフィール写真
    Executive Officer Kenji Komukai

    After working in corporate sales at a trading company, I worked for a company in the Philippines in the service and customer service department, domestic and overseas sales department, and new business development department, supporting the opening of four OEM schools in Japan and overseas.
    At the age of 30, I returned to Japan and joined a Vietnamese offshore development company as a Project Manager and Account Manager. I was responsible for supporting development projects and managing the Vietnam development base. In September 2024, I joined Enny Inc.

  • 近藤 典弘 プロフィール写真

    Norihiro Kondo

    Executive Advisor for North America

    近藤 典弘 プロフィール写真
    Executive Advisor for North America Norihiro Kondo

    With over 20 years at Japanese corporation in the US., I engaged in business planning and development activities in B2B and B2G sectors. Since 2012, I served as the Director of a new business development center in Silicon Valley, promoting innovation through collaboration with the startup community. In 2020, I started my own consulting service, providing support to both domestic and international companies, primarily in the United States. One of my key focuses is supporting the development of food businesses between the US and Japan, helping numerous Japanese companies, such as sake, condiment, and confectionery manufacturers, enter the US market, and assisting US beverage and food startups in entering the Japanese market.

Company

Company Name
Enny inc.
Address
27th Floor, Shiroyama Trust Tower, 4-3-1 Toranomon, Minato-ku, Tokyo
CEO
En Yamamoto
Clients
Benesse Palette Co.ltd. / Tokyo Kanefuku Co., Ltd. / TSUMUPAPA Inc. / SoftBank Corp. / AGENT, Inc. / SOW EXPERIENCE Inc. / PIARY co.ltd. / Makuake, Inc. / Kyuzituhack Co., Ltd. / OPPO Japan / Relief Co., Ltd. etc

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